Each summer, thousands of anglers and spectators gather in Morehead City, North Carolina, for one of the most iconic sportfishing events on the East Coast — the Big Rock Blue Marlin Tournament. Since 1957, this high-stakes tournament has grown into a week-long celebration of big-game fishing, community, and conservation.

At Springhill Outfitters, we’re proud to support outdoor traditions like Big Rock with the gear, apparel, and accessories anglers need both on and off the water.

What Is the Big Rock Blue Marlin Tournament?

Held every June in Morehead City, NC, the Big Rock is one of the largest offshore fishing tournaments in the world. With over 300 boats competing and a prize purse reaching into the millions of dollars, the tournament draws professional anglers, celebrities, and hardcore fishing enthusiasts alike.

The event kicks off with the Keli Wagner Lady Angler (KWLA) Tournament, promoting women in sportfishing, followed by a full week of offshore competition. Daily weigh-ins at Big Rock Landing bring the community together in celebration of the day’s biggest catches.

Fun Fact:

In 2024, the winning fish tipped the scales at 516 lbs, securing a $1.8 million payout for the crew aboard Game Time.

Plan Your Big Rock Getaway

Heading to Morehead City for the Big Rock Blue Marlin Tournament? Make it a full coastal weekend. The Big Rock isn’t just about fishing—it’s a celebration of Carolina coastal life.

Watch the boats roll in during daily weigh-ins at Big Rock Landing, then explore the best of Morehead City: fresh seafood, waterfront bars, live music, and ocean views that can’t be beat.

Before you hit the coast, stop by Springhill Outfitters in Selma, NC, or shop online to gear up. We are right off exit 101 on I-95! From fishing tackle and performance wear to coastal-inspired apparel and accessories, we’ve got everything you need for tournament season.

Whether you're on the water or walking the docks, here's how to stay cool, comfortable, and sun-protected.

Things to Do During Big Rock Week in Morehead City

While the Big Rock Blue Marlin Tournament is the main event, there’s no shortage of ways to enjoy the area during tournament week. Whether you’re a first-timer or a coastal regular, here are some top things to do while you're in Morehead City:

• Watch the Weigh-Ins at Big Rock Landing: A must-see tradition! Crowds gather each evening to see the day’s biggest catches hit the scales. It’s free, fun, and full of excitement—especially when a potential tournament-winner is on deck.

• Shop Local Vendors & Big Rock Merchandise: Browse tournament gear, coastal apparel, and souvenirs from pop-up vendors and local shops. Don’t forget to pick up your 2025 Big Rock T-Shirt from Springhill Outfitters before they sell out!

• Eat Fresh, Local Seafood: From dockside oysters to freshly grilled mahi-mahi, Morehead City’s restaurants serve up some of the best seafood on the East Coast. Try spots like Sanitary Fish Market, Ruddy Duck, or Parrott’s on 11th.

• Take a Day Trip to Atlantic Beach: Just a short drive away, Atlantic Beach offers white sand, swimming, and plenty of space to relax between tournament action. Perfect for families or anyone needing a saltwater reset.

• Enjoy Live Music & Nightlife: Throughout Big Rock week, local bars and venues host live bands, DJs, and more. It’s a great way to wind down after a day on the docks.

• Book a Charter or Boat Tour: Even if you're not fishing the tournament, you can still get on the water. Local charters offer half-day trips, sunset cruises, and even dolphin-watching excursions.

• Capture the Moments: From the boats at sunrise to weigh-ins at golden hour, there’s no shortage of photo-worthy moments during Big Rock week. Don’t forget to tag @springhilloutfitters when you’re showing off your tournament style!

Big Rock Energy, Springhill Style

Whether you're headed offshore or just enjoying the festivities, Springhill Outfitters has the gear to get you tournament-ready.

Top Picks for Big Rock Season:

• Shop the 2025 Big Rock T-Shirt: Whether you’re dockside, offshore, or just repping coastal life, these shirts are a must-have for any Big Rock fan.
• Springhill Outfitters Boat & Fish T-shirt: Show off your love for fishing and support your favorite outfitter in this breathable, coastal-inspired tee.
• Shop Costa Sunglasses: Polarized lenses, durable frames, and styles made for life on the water—grab your pair before the tournament begins.
• Springhill Outfitters Hats: Beat the sun in style with branded hats that bring comfort and tournament vibes.
• Everything You Need To Hit The Water: From lures and leaders to the clothes on your back, we’ve got everything you need for Big Rock week. Trusted brands, tournament-ready gear—just a click away.

Final Thoughts: Be Ready for Anything at Big Rock

Big Rock week is more than just a tournament—it’s a celebration of sport, tradition, and the coastal Carolina way of life. From the adrenaline of offshore action to the laid-back charm of dockside evenings, every moment is part of the experience.

Whether you’re reeling in a once-in-a-lifetime catch or simply enjoying the view with friends and family, the right apparel and gear make all the difference. With Springhill Outfitters by your side, you’ll be ready for anything the week throws your way—on the water or off.