LURES & BAITS

Built for anglers chasing bigger bites, the Game Reaper Oscar 3.75" features a realistic baitfish profile and ultra-soft plastic construction that delivers an irresistible swimming action. Its larger...

The Ol' Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. This monster worm is known to produce both a kicker to...

The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it's also a limit-getter, perfect for just about every...

The Z Craw Jr. is effective on the back of swim jigs and vibrating jigs, as well as structure-hugging wobble heads. This smaller version will handle all of those same applications as the larger Z...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts...

The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but in recent years it has become the gold standard for...

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ott DeFoe's Garage. The Rapala® Slim is a balsa,...

An incredibly unique and highly-sought-after JDM finesse offering, the Hideup Coike 17mm Creature Bait is an urchin-style soft bait made from durable high-floating elastomer to withstand catching...

The basic rig is to set a dropshot or octopus hook (without weedguard) of 4/0 size or more. It can be used as a top water with no sinker by taking advantage of the buoyancy, or it can be suspended...