LURES & BAITS

Built for anglers chasing bigger bites, the Game Reaper Oscar 3.75" features a realistic baitfish profile and ultra-soft plastic construction that delivers an irresistible swimming action. Its larger...

The basic rig is to set a dropshot or octopus hook (without weedguard) of 4/0 size or more. It can be used as a top water with no sinker by taking advantage of the buoyancy, or it can be suspended...

The Ol' Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. This monster worm is known to produce both a kicker to...

The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it's also a limit-getter, perfect for just about every...

The Z Craw Jr. is effective on the back of swim jigs and vibrating jigs, as well as structure-hugging wobble heads. This smaller version will handle all of those same applications as the larger Z...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts...

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ott DeFoe's Garage. The Rapala® Slim is a balsa,...

An incredibly unique and highly-sought-after JDM finesse offering, the Hideup Coike 17mm Creature Bait is an urchin-style soft bait made from durable high-floating elastomer to withstand catching...

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.Great shimmy and thump right out of the packageCustomize by cutting or removing the "tail tendon" for a...