Rapala

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven't seen before. Double-sided ribs allow the angler to rig either side of bait to...

Topwater fanatics, get ready for action. The Popping Frog with its cupped face will create a loud, strong pop that drives fish crazy. Custom designed weight is shaped and positioned to stay out of...

The Terminator's Walking Frog works as good as it looks. Designed tip to tail to convert blow-ups into hook-ups, it's a more productive frog, designed to maximize its hook's efficiency. Not only does...

The Terminator's Walking Frog works as good as it looks. Designed tip to tail to convert blow-ups into hook-ups, it's a more productive frog, designed to maximize its hook's efficiency. Not only does...

One piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm with a natural flowing and undulating action. RIGGING RECOMMENDATIONS - Insert your...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Rocco™ is a buoyant,...

VMC ® RedLine Series™ hooks were engineered for elite bass anglers when they need to turn up the heat from a "10" to an "11." It starts with extra-light, extra-strength VMC...

VMC ® RedLine Series™ hooks were engineered for elite bass anglers when they need to turn up the heat from a "10" to an "11." It starts with extra-light, extra-strength VMC...

Features:Measuring only 5"long, the Rapala Compact Line Remover is convenient to have handy for stripping line from your reel.Equipped with a High Torque Motor.Powered By 4 AA Batteries (which...

Armed with high performance, lightweight Cerakote® coating which protects against abrasion,corrosion & UV rays. The Elite Scissors serrated bladescut all braid, monofilament, fluorocarbon line...

Made to stand-up to big fish and tough conditions, the Sufix Advanced Monofilament Line Clear delivers an excellent abrasion resistance and an unbeatable knot strength that offers peace of mind on...

Sufix Superior Monofilament fishing line is premium mono that works great in a variety of settings. This top-shelfmonofilament line is known for its consistent performance,superior sensitivity, and...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of...

Badly behaved and always looking for a fight, the BX® Mid Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square...

One piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm with a natural flowing and undulating action.RIGGING RECOMMENDATIONSInsert your...

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.Great shimmy and thump right out of the packageCustomize by cutting or removing the "tail...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate...

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ott DeFoe's Garage. The Rapala® Slim is a balsa,...