FISHING

The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with more appendages. Rigged alone on a wide gap hook or wacky rigged, its sashaying action will tempt even the...

The Super Chunk combines the bulk of a traditional chunk-style jig trailer with the flapping claws of a crawfish imitator. Threaded on the back of a flipping or casting jig, it will raise up in the defensive posture of the favorite protein-packed meal of...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. Rigged weightless, it skitters across the surface...

Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of ways, including wacky style on a small hook, on a darter head, splitshot or on a shakey or finesse jig head...

The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlined package designed to slip into the heaviest cover with ease while also pulsating with the sound and fury of...

The most versatile creature bait on the market, this four inch package of dynamite has tails, wings and arms that slither with the slightest provocation, but a small body that'll ease into the tightest crevices where big bass live and wait for their...

The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it's also a killer out of ledges and other deep structures, crawled across the bottom where big fish let the current wash bait past. The curled...

The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it's also a limit-getter, perfect for just about every situation and every rig that you use for soft plastics. This...

The Z Craw Jr. is effective on the back of swim jigs and vibrating jigs, as well as structure-hugging wobble heads. This smaller version will handle all of those same applications as the larger Z Craw and will quickly turn into your favorite lure for...

Made to stand-up to big fish and tough conditions, the Sufix Advanced Monofilament Line Clear delivers an excellent abrasion resistance and an unbeatable knot strength that offers peace of mind on the water. Uniformly stacked across the spool for...

STRONG & HIGHLY ABRASION RESISTANTEvery angler needs a good, all-around line they can trust. This freshwater main line offers the knot and tensile strength and nearly invisible performance of 100% fluorocarbon in an economical option everyone can...

The Quiver 4.5 is a 4.5" long straight worm that is designed specifically for the two hottest bass fishing techniques- the Neko rig and the Tokyo rig. Taking an extended look of the very popular Ned Bomb, the super soft, ribbed body has a blunted...