LURES & BAITS

Built for anglers chasing bigger bites, the Game Reaper Oscar 3.75" features a realistic baitfish profile and ultra-soft plastic construction that delivers an irresistible swimming action. Its larger...

When the bite gets tough, the Game Reaper Oscar 2.75 delivers the subtle action that triggers more strikes. Designed with a compact baitfish profile and an ultra-soft body, the Oscar produces a...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven't seen before. Double-sided ribs allow the angler to rig either side of bait to...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Rocco™ is a buoyant,...

Missile made Mini Magic! Building on the 6" Magic Worm design, the 4" Mini Magic Worm is also being made by Roboworm. The thickness is similar to the 6" version but the shorter bait allows for...

The Spunk Shad is a pintail swimbait with a thick ribbed body and a small pintail that creates a seductive shimmy when fished on a Chatterbait, Scrounger, Ned rig, or weightless hook. Missile Baits...

Missile made Mini Magic! Building on the 6" Magic Worm design, the 4" Mini Magic Worm is also being made by Roboworm. The thickness is similar to the 6" version but the shorter bait allows for...

Color: Black W/Sm Red FlkLength: 5 InchesQuantity: 10

The Magnum Finesse worm is about twice as thick as the standard Zoom Finesse worm, but only about a quarter inch longer, so it pushes lots of water in a compact package, making it a favorite when the...

The Ol' Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. This monster worm is known to produce both a kicker to...

The Zoom Fat Albert Twin Tail Grubs feature a fat, rippled body and a twin tail-spinning action designed to move a lot of water. The two curly tails create a bass-calling, fluttering action as soon...

The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with more appendages. Rigged alone on a wide gap hook or...

The Super Chunk combines the bulk of a traditional chunk-style jig trailer with the flapping claws of a crawfish imitator. Threaded on the back of a flipping or casting jig, it will raise up in the...

Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of ways, including wacky style on a small hook, on a...

The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlined package designed to slip into the heaviest cover...

The most versatile creature bait on the market, this four inch package of dynamite has tails, wings and arms that slither with the slightest provocation, but a small body that'll ease into the...

The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it's also a killer out of ledges and other deep structures, crawled across the bottom...

The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it's also a limit-getter, perfect for just about every...

The Z Craw Jr. is effective on the back of swim jigs and vibrating jigs, as well as structure-hugging wobble heads. This smaller version will handle all of those same applications as the larger Z...

The Quiver 4.5 is a 4.5" long straight worm that is designed specifically for the two hottest bass fishing techniques- the Neko rig and the Tokyo rig. Taking an extended look of the very popular Ned...

The Quiver 6.5 is a 6.5" long straight worm that is designed specifically for the two hottest bass fishing techniques- the Neko rig and the Tokyo rig. Taking an extended look of the very popular Ned...

A bomb is getting dropped on the drop shot bait market! The Bomb Shot is a 4" bait that is based on the super popular D Bomb shape. The solid head makes for rigging options of nose hooking or Texas...

All the action of a Shockwave in a smaller 3.5" swim bait is sure to get the call in your tackle box. It has the realistic tail kick with minimal movement and a split belly for great hook ups. The...

Feel the fish blasting the Shockwave 4.25 when you put on this versatile swim bait. The 4.25" bait has a medium tail swing and the thin tail gets kicking with just the slightest movement in the water...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood,...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood,...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood,...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood,...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood,...

The popular Mini Flip Jig now has a swimming sibling called Ike's Mini Swim Jig. Structured on a VMC 30-degree, vertical line tie, 3/0 hook, the Mini Swim Jig features a compact design and the same...

Introducing the new Midsize Brush Hog... to split the difference when the Baby is too small and the Standard is just a bit too large.It has the same proportions and action as both its little brother...

RAGE BUG MIDSIZEThe new 3.38" Rage Bug will become so important to avid anglers because it can put fish in the boat in so many different situations. The man who understand this bait's versatility...

KVD PERFECT PLASTICS BULLWORM OPT 8"Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery monster poised to strike fear into the hearts of big bass...

KVD PERFECT PLASTICS FINESSE WORM 5"The Strike King® KVD Perfect Plastics Finesse Worm is the softest, saltiest plastic ever produced, and even better, features Strike King's exclusive Coffee Scent...

Hank Cherry's winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank's vast knowledge and Berkley® design expertise, the Berkley® Stunna has all...

DESCRIPTIONHank Cherry's winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank's vast knowledge and Berkley® design expertise, the Berkley® Stunna...