FISHING

RAGE BUG MIDSIZEThe new 3.38" Rage Bug will become so important to avid anglers because it can put fish in the boat in so many different situations. The man who understand this bait's versatility better than anyone is Texas pro Todd Castledine...

KVD PERFECT PLASTICS BULLWORM OPT 8"Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery monster poised to strike fear into the hearts of big bass everywhere. The Strike King® KVD Perfect Plastics Bull...

KVD PERFECT PLASTICS FINESSE WORM 5"The Strike King® KVD Perfect Plastics Finesse Worm is the softest, saltiest plastic ever produced, and even better, features Strike King's exclusive Coffee Scent technology. Coffee adds to the appeal, as it masks...

Hank Cherry's winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank's vast knowledge and Berkley® design expertise, the Berkley® Stunna has all the refinements for a jerkbait to excel. With action,...

DESCRIPTIONHank Cherry's winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank's vast knowledge and Berkley® design expertise, the Berkley® Stunna has all the refinements for a jerkbait to excel. With...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

Badly behaved and always looking for a fight, the BX® Mid Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square bill ever.CONSTRUCTION - Balsa Core, Copolymer Outer...

One piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm with a natural flowing and undulating action.RIGGING RECOMMENDATIONSInsert your favorite weight and/or bead combinations onto the shaft then...

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.Great shimmy and thump right out of the packageCustomize by cutting or removing the "tail tendon" for a wider actionProvides unique rigging options;...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage...

The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but in recent years it has become the gold standard for so much more. Savvy pros have realized that its...

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ott DeFoe's Garage. The Rapala® Slim is a balsa, flat-sided bait with a medium wobble and tight side-to-side...