LURES & BAITS

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven't seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique dual actions...

Topwater fanatics, get ready for action. The Popping Frog with its cupped face will create a loud, strong pop that drives fish crazy. Custom designed weight is shaped and positioned to stay out of the way of the hook. This frog fishing lure design...

The Terminator's Walking Frog works as good as it looks. Designed tip to tail to convert blow-ups into hook-ups, it's a more productive frog, designed to maximize its hook's efficiency. Not only does it have a great walking action, it has features inside...

The Terminator's Walking Frog works as good as it looks. Designed tip to tail to convert blow-ups into hook-ups, it's a more productive frog, designed to maximize its hook's efficiency. Not only does it have a great walking action, it has features inside...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Rocco™ is a buoyant, round balsa bait with a square circuit board lip...

Missile made Mini Magic! Building on the 6" Magic Worm design, the 4" Mini Magic Worm is also being made by Roboworm. The thickness is similar to the 6" version but the shorter bait allows for smaller finesse options such as a drop shot,...

The Spunk Shad is a pintail swimbait with a thick ribbed body and a small pintail that creates a seductive shimmy when fished on a Chatterbait, Scrounger, Ned rig, or weightless hook. Missile Baits partnered with Hog Farmer Baits to bring the Spunk Shad...

Missile made Mini Magic! Building on the 6" Magic Worm design, the 4" Mini Magic Worm is also being made by Roboworm. The thickness is similar to the 6" version but the shorter bait allows for smaller finesse options such as a drop shot,...

Color: Black W/Sm Red FlkLength: 5 InchesQuantity: 10

The Magnum Finesse worm is about twice as thick as the standard Zoom Finesse worm, but only about a quarter inch longer, so it pushes lots of water in a compact package, making it a favorite when the bite is tough on big bass factories. Rig it...

The Ol' Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. This monster worm is known to produce both a kicker to fill out your limit or the hawg of a lifetime. Its...

The Zoom Fat Albert Twin Tail Grubs feature a fat, rippled body and a twin tail-spinning action designed to move a lot of water. The two curly tails create a bass-calling, fluttering action as soon as they hit the water, making them a great choice for a...

The ultimate Soft Plastic Frog that provides more bulk and a more violent noise than any other bait of this kind. It makes a unique sound as well as produces an impressive bubble trail. Another great feature is this frog floats, so when a fish blows up...

The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with more appendages. Rigged alone on a wide gap hook or wacky rigged, its sashaying action will tempt even the...

The Super Chunk combines the bulk of a traditional chunk-style jig trailer with the flapping claws of a crawfish imitator. Threaded on the back of a flipping or casting jig, it will raise up in the defensive posture of the favorite protein-packed meal of...

Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of ways, including wacky style on a small hook, on a darter head, splitshot or on a shakey or finesse jig head...

The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlined package designed to slip into the heaviest cover with ease while also pulsating with the sound and fury of...

The most versatile creature bait on the market, this four inch package of dynamite has tails, wings and arms that slither with the slightest provocation, but a small body that'll ease into the tightest crevices where big bass live and wait for their...

The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it's also a killer out of ledges and other deep structures, crawled across the bottom where big fish let the current wash bait past. The curled...

The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it's also a limit-getter, perfect for just about every situation and every rig that you use for soft plastics. This...

The Z Craw Jr. is effective on the back of swim jigs and vibrating jigs, as well as structure-hugging wobble heads. This smaller version will handle all of those same applications as the larger Z Craw and will quickly turn into your favorite lure for...

The Quiver 4.5 is a 4.5" long straight worm that is designed specifically for the two hottest bass fishing techniques- the Neko rig and the Tokyo rig. Taking an extended look of the very popular Ned Bomb, the super soft, ribbed body has a blunted...

The Quiver 6.5 is a 6.5" long straight worm that is designed specifically for the two hottest bass fishing techniques- the Neko rig and the Tokyo rig. Taking an extended look of the very popular Ned Bomb, the super soft, ribbed body has a blunted...

A bomb is getting dropped on the drop shot bait market! The Bomb Shot is a 4" bait that is based on the super popular D Bomb shape. The solid head makes for rigging options of nose hooking or Texas rigging. Once in the water.The Bomb Shot will not...

All the action of a Shockwave in a smaller 3.5" swim bait is sure to get the call in your tackle box. It has the realistic tail kick with minimal movement and a split belly for great hook ups. The Shockwave 3.5 has lots of uses like the 4.25"...

Feel the fish blasting the Shockwave 4.25 when you put on this versatile swim bait. The 4.25" bait has a medium tail swing and the thin tail gets kicking with just the slightest movement in the water. The split belly allows for Texas rigging but has...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

The popular Mini Flip Jig now has a swimming sibling called Ike's Mini Swim Jig. Structured on a VMC 30-degree, vertical line tie, 3/0 hook, the Mini Swim Jig features a compact design and the same fine cut skirt of the Mini Flip Jig, but its big 3D eyes...

Introducing the new Midsize Brush Hog... to split the difference when the Baby is too small and the Standard is just a bit too large.It has the same proportions and action as both its little brother and big brother, just in an in-between size that'll...

RAGE BUG MIDSIZEThe new 3.38" Rage Bug will become so important to avid anglers because it can put fish in the boat in so many different situations. The man who understand this bait's versatility better than anyone is Texas pro Todd Castledine...

KVD PERFECT PLASTICS BULLWORM OPT 8"Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery monster poised to strike fear into the hearts of big bass everywhere. The Strike King® KVD Perfect Plastics Bull...

KVD PERFECT PLASTICS FINESSE WORM 5"The Strike King® KVD Perfect Plastics Finesse Worm is the softest, saltiest plastic ever produced, and even better, features Strike King's exclusive Coffee Scent technology. Coffee adds to the appeal, as it masks...