LURES & BAITS

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.Great shimmy and thump right out of the packageCustomize by cutting or removing the "tail tendon" for a wider actionProvides unique rigging options;...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage...

The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but in recent years it has become the gold standard for so much more. Savvy pros have realized that its...

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ott DeFoe's Garage. The Rapala® Slim is a balsa, flat-sided bait with a medium wobble and tight side-to-side...

Topwater fanatics, get ready for action. The Popping Frog with its cupped face will create a loud, strong pop that drives fish crazy. Custom designed weight is shaped and positioned to stay out of the way of the hook. This frog fishing lure design...

The Terminator's Walking Frog works as good as it looks. Designed tip to tail to convert blow-ups into hook-ups, it's a more productive frog, designed to maximize its hook's efficiency. Not only does it have a great walking action, it has features inside...

The Terminator's Walking Frog works as good as it looks. Designed tip to tail to convert blow-ups into hook-ups, it's a more productive frog, designed to maximize its hook's efficiency. Not only does it have a great walking action, it has features inside...

The ultimate Soft Plastic Frog that provides more bulk and a more violent noise than any other bait of this kind. It makes a unique sound as well as produces an impressive bubble trail. Another great feature is this frog floats, so when a fish blows up...