LURES & BAITS

All the action of a Shockwave in a smaller 3.5" swim bait is sure to get the call in your tackle box. It has the realistic tail kick with minimal movement and a split belly for great hook ups. The Shockwave 3.5 has lots of uses like the 4.25"...

Feel the fish blasting the Shockwave 4.25 when you put on this versatile swim bait. The 4.25" bait has a medium tail swing and the thin tail gets kicking with just the slightest movement in the water. The split belly allows for Texas rigging but has...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

The popular Mini Flip Jig now has a swimming sibling called Ike's Mini Swim Jig. Structured on a VMC 30-degree, vertical line tie, 3/0 hook, the Mini Swim Jig features a compact design and the same fine cut skirt of the Mini Flip Jig, but its big 3D eyes...

Introducing the new Midsize Brush Hog... to split the difference when the Baby is too small and the Standard is just a bit too large.It has the same proportions and action as both its little brother and big brother, just in an in-between size that'll...

RAGE BUG MIDSIZEThe new 3.38" Rage Bug will become so important to avid anglers because it can put fish in the boat in so many different situations. The man who understand this bait's versatility better than anyone is Texas pro Todd Castledine...

KVD PERFECT PLASTICS BULLWORM OPT 8"Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery monster poised to strike fear into the hearts of big bass everywhere. The Strike King® KVD Perfect Plastics Bull...

KVD PERFECT PLASTICS FINESSE WORM 5"The Strike King® KVD Perfect Plastics Finesse Worm is the softest, saltiest plastic ever produced, and even better, features Strike King's exclusive Coffee Scent technology. Coffee adds to the appeal, as it masks...